Networking & Communications

Stand Alone

Benefits of Hiring as opposed to buying an exhibition stand

The choice of exhibition stands in the market today is nothing short of bewildering. All you need to do is type in "Exhibition Stands" into Google and you will be bombarded by thousands of companies offering dozens of different types of displays from Pop Up stands to All Singing – All Dancing exhibition stands for those with unlimited budgets.

Unfortunately, unlimited budgets are few and far between nowadays so the choice is down to smaller, self assembly stands that are placed within the shell scheme walls offered by the organiser.

These are all very similar in style so the only variant is the price. Quite often these self assembly pop up stands are not offered by exhibition stand building companies at all but Printers who buy the structures for less than £70 from the manufacturer (usually from China) and who will then print the graphics for it and sell it as one item – with lights and a carry case that doubles up as a counter for around £750 plus vat.

If you want to have more of an impact at a show then you may wish to invest in a modular stand system. These systems are sometimes variations on the old ‘panel and pole' systems of times gone by but with up to date aluminium extrusions forming the structure at 1m intervals and a height of 2.5m being the norm – so the same height as the shell scheme they are in front of – or replacing.

Modular systems can sometimes be expensive to buy, limiting in the way they can be reused for the different sized stand spaces you will be allocated by the organiser of the show you will be attending and then there are the storage costs and the cost to change the graphics when you want to say something different.

The graphics are usually split up by the uprights within the structure that hold the whole thing together. Another possible drawback would be the space that it takes up the stand itself which also can cost a lot of money.

The company may charge you for storage and will certainly charge you for putting the stand up for you again the next time round.

For those companies with large budgets, the larger stand building firms can be employed to design a stand that will wow the audience and create a big impact at the show or exhibition. The days of the ‘bespoke' stand are numbered however, as most people are looking for more cost effective methods of creating a big impact at their show or exhibition. These types of stands usually create a great deal of waste after the show which is becoming more and more unacceptable.

This is where the exhibition hire stand comes in. It used to be that the only type of exhibition stand hire that was available was for ‘very' second hand panel and pole systems and pop ups structures with new graphics (that would never fit the older, used structure behind it however nowadays the range of exhibition stand hire products on the market is very impressive.

Companies who offer traditional pop ups or purpose built stands will be reluctant to offer decent hire stands as they will much more profit on their core business products however a quick keyword search through Google, Applegate or Find the Needle will reveal some that specialise ONLY in exhibition stand hire – go nowhere else!

Hiring an exhibition will save you roughly 75% compared to buying an exhibition stand.

Usually the most expensive items are the graphics and the installation charges.

Exhibition stand hire from specialist companies will remove the opportunity for the salesperson to talk you into buying a stand that they will make more money out of.

Hiring an exhibition stand from a company that only offers stand hire will mean that you can change the shape of the stand to fit the space you have available at that particular show. You won't be limited to buying the same space next time if budgets mean that you need a slightly smaller space at your next show.

The exhibition stand hire company will store the graphics or return them to you for future use and should deduct the cost of them from your next booking should you choose the same stand.

Another great benefit of a hire stand is that they actually look as good as new in most cases as 95% of the stand contains either your brand new graphics that they will print for you as part of the cost or the brand new floor covering that they will supply.

Many exhibition stand hire companies will store the stand for you for free as the structure belongs to them. They will normally store your graphics for free too as they know this will make it even more appealing for you to choose them next time.

The reduction in cost and the increase in flexibility will mean you will be able to visit more shows.

As with the larger stand building companies, exhibition stand hire companies should offer an all inclusive service including installation, all the exhibitor manual paperwork.

Any exhibition stand hire company worth their salt will offer a stand hire package that includes furniture, lights, carpet, reception desk, literature racks and even plasma screens.

Should you wish to know more about exhibition stand hire then click on www.ukexhibitionstands.co.uk

About the Author

Article deals with the core issues regarding hiring exhibition stands as opposed to buying them. Hiring exhibition stand is more profitable option for companies as it leads to significant savings.

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